The Needle: NASCAR takes multiple roads to varying results in year one of deal
It was no surprise that viewership declined for year one of the new NASCAR media rights deal, but the where,...
The Needle
A ratings-focused column on Sports Media Watch that will break down the numbers, attempt to put some context behind the data, and discuss broader trends in measurement and television viewing.
The Needle: World Series schedule could impact Game 7 audience
On the latest edition of The Needle, a look at why Game 7 of the World Series is airing on...
The Needle: The ratings game enters arcade mode
In an era of ever-changing methodologies, weekly records and viral tweets, a look at what the ratings mean in the...
The Needle: Are older viewers valued in the age of streaming?
On the latest edition of "The Needle," examining whether it is ageism to prioritize younger viewers.
The Needle, or: “How Leagues Learned to Stop Worrying and Shrug the Ratings”
On a new edition of The Needle, a look at how and why leagues are increasingly shrugging off ratings declines.
The Needle: Does the NBA have a market size problem?
On a special edition of "The Needle," SMW contributor and Oklahoma City resident Ben Huddleston takes a look at the...
The Needle: NASCAR’s Prime numbers mark industry milestone
A look at the significance of NASCAR's first race on Prime Video.
The Needle: NFL goes big with 2025 schedule
Welcome back to "The Needle," a new ratings-focused column on Sports Media Watch that will break down the numbers, attempt...
The Needle: Is NHL ratings story incomplete without Canadian viewership?
A look at whether the NHL ratings story is incomplete without noting the league's Canadian viewership.
The Needle: ABC’s puzzling decision to air F1 over NBA
In the new edition of "The Needle," a look at ABC's puzzling decision to air F1 on Sunday instead of...
